LEAD FIRE offers a variety of services to the client. Various services are customized for each client after careful analysis of the market and the industry and accordingly strategies are proposed, finalised and implemented.
Services we offer:
A. Identification & acquisition of the Customer
It is extremely important to look for the right customer for the client’s business. Our first step is to understand the client’s business, the scope of work, client objectives and the requirement in detail and then accordingly look out for prospective customers. Accordingly, a strategy is designed to identify and shortlist potential customers and to convert them into confirmed customers.
B. The Strategy – Plan and Implement
Sales and marketing are vital ingredients to the success of any business. At LEAD FIRE, we help develop and execute a detailed, forward looking and comprehensive strategic business plan aimed at taking the client’s business and the brand to the next level and also achieving the strategic objectives of the client’s organisation. This planning involves Sales / Marketing Assessments, plan and design the corporate strategy, sales training and detailing, social media integration and Go to market planning. Additionally, the following also may form part of the overall plan.
- Team Creation
- Talent Acquisition
- Compensation Design
- Territory Management
- Sales Strategy
- Sales Performance Assessment
C. Building a Channel Network
The aim is to help clients to completely transform their go-to-market model and sales organisation by boosting growth, cost.
At LEAD FIRE , we help clients master multichannel for sales excellence in two ways: by improving the effectiveness of their sales investments and interactions with customers; and by simultaneously driving for efficiency in all channels (e.g., face-to-face sales force, inside sales, third-party channel partners) and the associated back office/sales operations.
Our approach to sales transformations encompasses how and to whom companies sell their products and services, the channels they use, and the back-office operations that support these efforts. Where necessary and appropriate, we also help clients address specific challenges in their go-to-market strategy, sales-force effectiveness, key-account management, and other relevant areas.
D. Go-to-Market (GTM)
The process of bringing a product or service to market requires making the right strategic decisions across the business — including product, sales, and marketing — to drive revenue and growth.
By utilizing customer insights with an integrated approach, we at LEAD FIRE can help you offer the right products and services to the right customers through the right channels, driving a successful go-to-market launch and sustainable customer acquisition. Success in the market can be determined by a number of factors, including the market opportunity, competition, customer needs, technology, and product innovation.
E. Customer Experience & Delight
Innovative and satisfying customer experience is the key to success for any business and is a great differentiator for the customer who has multiple options to choose from. At LEAD FIRE , we work towards creating that strong relationship and the bond of trust which helps businesses deepen their connection with millions of customers by creating multiple options for being customer centric and evolving the business around the customer delight.
F. Capturing the customer
The hyper-competitive, on-demand marketplace and the hostile business environment that we work in today, gives very less scope for customer retention and loyalty which can no longer be addressed by “one size fits all” programs. Developing relationships with customers begins and ends with providing real, tangible value across the customer journey and delivering an experience that meets individual needs, preferences, and desires.
G. Sales Performance
Improving the performance and efficiency of sales teams is of significant importance to capitalize on every competitive edge to grow revenue and market share.
We will work with you to develop sales strategies and implement analytics, processes, and sales enablement that drive sales revenue, productivity, and overall performance.
H. Digital Marketing
We help clients make core transformations in marketing strategy and operations to power growth through digital advantage.
Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Our expertise across digital analytics, market research, technology, business design, and online strategy helps clients bring the full potential of digital marketing to bear on their business.
I. Building Organizational Capabilities
Working with clients to build capabilities that help them grow and sustain high-performing organizations.
We clarify the role of marketing and sales within a company and then help design the organizational structure that best supports that function.
J. Market Research
LEAD FIRE provides customized Primary Market Research services to help businesses find insights that matter. We understand your needs and design custom research surveys, utilise experienced field researchers to collect high quality data using various methods, and wethen use cutting edge data analysis and visualization tools to bring out insights and present them so they can help your business.
We try and help client’s to grips the most difficult issues and questions relating to commercial transformations such as becoming more customer-centric; establishing structures and processes to better link marketing with the rest of the business; boosting efficiency and effectiveness; and capitalizing on emerging market and digital marketing opportunities.